The Problem

The owner of an electrical distribution company reached out because he was unhappy with the current state of his revenue model. Like other electrical distributors, he was a middle man at the mercy of big-box manufacturers when it came to sales and customer relationships…

The Solution

We began by installing tracked lines and URLs on all of their ads to discover which strategies were generating leads and which campaigns could be improved. Once we gathered enough data, we got to work optimizing their Google Ads targeting, ad copy, and delivery…