The Problem

One of our clients in New York offers Plumbing, HVAC, and Electrical services. New York has a large, competitive market. The company had used four other pay-per-click PPC vendors in the past but was extremely unsatisfied with the cost-per-lead (CPL) and cost-per-booked lead that these previous vendors produced…

The Solution

Our first strategy to turn their advertising distress around was monitoring their marketing strategies. We crunched the numbers behind their generated leads and cost per lead…