The flooring industry is filled with competition. One of the main issues business owners face is being first in front of their customers. A well-applied digital marketing strategy can assure that your business gets seen first and is presented in a professional way.
In this article, you will learn how to promote trends using digital marketing and how it can streamline your business to the top.
As a flooring company owner, you can market your products and services to residential and commercial customers, depending on your target market.
There are a variety of ways to promote your flooring company offline and online to gain visibility, increase your client roster as well as encourage customer referrals and repeat business.
It’s hard to believe that certain tactics or marketing efforts can bring such great results for your business. There are many different branches of Internet marketing that work together to form the perfect campaign that brings traffic to your website.
Think of digital marketing as a way to get the name of your company out to the public as they browse online. This could include many different strategies.
Get the best results from flooring marketing with these four flooring marketing strategies
Search engine optimization (SEO) should be a key component of any Internet marketing strategy. Optimizing your website for the keywords and phrases your potential customers type into search engines like Google will help them more easily find your site and learn about your services.
For example, it would be smart to optimize your website for keywords that you specialize in, such as “porcelain tile”. Another helpful tactic would be to utilize long-tail keywords such as “Wood-look porcelain tile in (your city)”. With this kind of keyword, it allows people in your area to find your company easily.
Content posted on your website is another huge element of SEO and the way your page ranks. Any content you provide should be of interest to your potential customers. Pages are ranked, in part, by their popularity. One way to ensure that your page is popular among users is to be sure that it offers what customers are looking for.
Your content should also utilize the keywords you are targeting.
Your showroom should be your primary method of advertising. Creating a beautiful, inviting showroom to display your flooring products will help your customers imagine how the wood, tile, linoleum, stone, or other floorings would appear in their own homes. Consider partitioning off sections of your showroom and laying them out like a real home. For instance, you could highlight your tile products in a bathroom or kitchen setting, or your wood flooring in a living room.
In 2020, having a virtual showroom is just as important as having a physical one. Customers are shopping online more than ever and allowing them to do a 3D walkthrough on your website of a home, can close a deal in no time. Discuss with past or current clients if you can showcase their home and the work you did on your website. You will be surprised by how many customers are more than happy to work with you.
Since you’ll want to keep your marketing very visual, Instagram is the perfect way to break into social media marketing. Encourage customers to follow you on Instagram by promoting it on your website and through in-store displays and print advertising. Then, start posting regular photos of your flooring. Possible photos could include a new wood finish you just introduced to customers, or a snapshot of a beautiful, completed project. You can even hold Instagram promotional contests encouraging your customers to post to a certain hashtag or @mention your company for the chance to win free or discounted flooring.
Email marketing is a tried and true strategy that allows you to stay in contact with your leads. You can use email marketing to provide new information about your company, special offers, and information that might entice your potential customers to learn more about your services.
The first step to an email marketing campaign is first getting your potential customers to hand over their email address. You can do this by linking your social media to a landing page that prompts visitors to enter their contact information, or you could provide a sign up for newsletters or special offers.
After you have contact information, the door is wide open for you to start your email marketing campaign. You can use email to send newsletters about your company, special deals, promotions, or new flooring that you just got in stock.
Fuel your marketing with customer-generated content. Showcase reviews to reap the benefits of SEO and enhanced search results helping you compete on search engine results pages and win new customers to grow your revenue.