You’ve spent countless hours building your business, working hard to earn your client’s trust, making sure your clients are happy, and someone leaves a 1-star review…
Having 5-star reviews is proven to influence customers to buy your products or services. The average consumer reads 10 to 15 reviews before buying anything or even starting to trust your business.
Even a single negative review can drive away a potential customer. Customers who have negative experiences tend to be the first to leave a review. This is a scary thought to any business owner.
There’s hope!
There are three steps to an effective Reputation Management Solution.
1. Capture
You need a good system of gathering 5-star reviews from happy customers. The easiest way to do this is by giving them a seamless way to leave a review.
This can be done by sending a text message or email. Text messages work more effectively since people are always on their phones. You can also prevent negative reviews by letting customers vent, and leave feedback, but not post on live sites.
2. Manage
Having the ability to learn from your customers, manage and respond to their needs or dislikes, helps you prevent future negative experiences for your customers.
Stay on top of when new interactions happen between your customers and your business. This shows that you care and are not just there to take their money.
Negative reviews can be beneficial to your business… that sounds wrong, right? But learning from why you keep getting negative reviews can help prevent future ones.
3. Market
Fuel your marketing with customer-generated content to showcase reviews, improve SEO, and win new customers. Showcasing people positive experiences sells products and services, it’s that simple.
Having a visually appealing display of your latest ratings and reviews builds social trust.
