Things Contractors must do to Market their business During Covid-19
The home office has become our default mindset. If you still have not adjusted your business to COVID-19, you need to start making changes NOW!
“The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” – H.P. Lovecraft
With this crisis, new opportunities have developed for businesses. Now is the time to transform, evolve, and find new ways to provide easier access to services online. A well structured digital marketing strategy and support team play a fundamental role.
The first step is to accept reality. Businesses are abandoning ads, falling back on their marketing budgets, and being totally distracted by the crisis. It doesn’t make sense to stand still.
Your community is counting on you and throwing in the towel is not an option. It’s time to get creative and take advantage of every possible opportunity. Strengthen structures and improve systems to manage the business.
The problem is converting leads into paying customers during a crisis. This is where digital marketing comes in:
- Reduce the anxiety of the leads.
- Examine the main objections.
- Offer discounts or special payment conditions, until everything calms down.
- Reverse your paid media strategy.
- Facebook videos (Cost per click is way down)
- Focus on your company brand more than the transaction.
- Build your blog, FAQ’s, about pages, and photos on your site.
Actions like these will ensure that the loss is not so great, as your sales team will be better prepared to deal with customer insecurity and help them make the best decision.
As a business owner, you know that customer service will be affected by the pandemic. New challenges have impacted the buying process and they need to be addressed. Keep an open line of communication between your past, current, and new customers clear and direct is key.
Here are the most common mistakes we see businesses make during the pandemic.
- Spending on messaging systems without a clear ROI.
- Making random connections and not being consistent with habits/systems.
- Confusing people with the lack of an unclear story and value proposition.
- Not being able to address the issues at hand.
Understanding behavior patterns during COVID-19 to develop a Social Media Marketing strategy is the only way to get closer to your customers. We are spending more time at home, connected to a computer or phone at all times.
Here are 3 ways to get on the other side of the COVID-19 lockdown:
- Make the time for getting photos of finished work, in-progress, and before & after at least once a week. As with any company, keeping track and showcasing your own work is a selling tool.
- Be part of the engagement process. The content companies are generating is aimed at providing information to users. You have to really be present and have conversations to win.
- Evolve with your audience. Confinement has led to an unparalleled increase in the consumption of meetings and video conferencing tools and applications. Consumers have had more free time and have opted for different activities so as not to fall into boredom and monotony.
The advice we have given so far is to help you make the most of an extremely negative situation and reduce its impact on your company. Luckily this moment will pass and we have to be ready to return with everything.
The Digitization of business processes and marketing has been and will continue to be key during this crisis. As we head towards a comeback, confidence in the market is slowly regaining and digital strategies are more necessary than ever.
Working with an agency like TIBINT will help your business streamline the digital marketing process as well as provide a strong confident foundation for growth.